Perfect Ride is a new B2B company offering cycle maintenance on-site at the workplace. They required a brand identity, and fully-responsive website and presentation tool to launch the business. The client wanted an identity with a nod to the classic cycling logos such as Campagnolo, yet without being too retro. Custom typography was created with a friendly but corporate feel, and a fresh colour palette representing ecology, vitality and technicality was chosen. Clean line illustrations help to show the 3 main services the company offers, and add more interest to the site.